We are used to searching by ISBN as the easiest way to find book data. However, ISBN is a relatively new book identification method, widely adopted in the 1970s.
When Johannes Gutenberg produced the first printed book in the fifteenth century, he probably wasn’t too concerned about book identification – his printed books never carried even his name or publishing date. That wasn’t a big deal because the book industry was in its infancy, and few books were published back in the day.