Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan: Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects

Full Title:	Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan: Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects
ISBN:	363916234X
ISBN13:	9783639162349
List Price:	USD $68.00
Authors:	David Matousek
Publisher:	Random Publisher
Publish Date:	2020
Binding:	Hardcover
Pages:	300 pages
Synopsis:	Lorem ipsum dolor sit amet...
Language:	English
Dimensions:	Height: 8 in, Length: 5 in, Width: 1 in
Weight:	1 lb
Subjects:	Random Subject

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