A Scientific Investigation of Persuasive Appeals: Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements

Full Title: A Scientific Investigation of Persuasive Appeals: Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements
ISBN: 3639106156
ISBN13: 9783639106152
List Price: USD $64.00
Authors: Yohan Delton
Publisher: Random Publisher
Publish Date: 2020
Binding: Hardcover
Pages: 300 pages
Synopsis: Lorem ipsum dolor sit amet...
Language: English
Dimensions: Height: 8 in, Length: 5 in, Width: 1 in
Weight: 1 lb
Subjects:

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