Mary Alice Shaver
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Make the Sale!: How to Sell Media with Marketing
Como Vender A Mídia. O Marketing Como Ferramenta De Venda Do Espaço Publicitário
Proceedings of the 2000 Conference of the American Academy of Advertising (PROCEEDINGS OF THE CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING)
The Global Advertising Regulation Handbook
The Changing World of Publishing
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