The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, Vol. 2

Full Title The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, Vol. 2
ISBN 0805863605
ISBN13 9780805863604
Publisher Taylor & Francis, Inc.
Authors Richard M. Perloff
Edition 3rd Edition
Overview This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
Dimensions 6.00 (w) x 8.90 (h) x 1.30 (d)
Subjects Media - General & Miscellaneous
Media - Theory & Philosophy
Success
Motivation & Self-Esteem
Self-Improvement

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