Marketing -- Management -- Decision making -- Mathematical models

Books

Marketing decision models

Schultz, Randall L.  Zoltners, Andris A. 

Publisher: North Holland

ISBN10: 0444004262 ISBN13: 9780444004260 LCC: HF5415.135

Building models for marketing decisions

Leeflang, P. S. H. 

Publisher: Kluwer

ISBN10: 0792377729 ISBN13: 9780792377726 DDC: 658.8/02 LCC: HF5415.135 Edition: (alk. paper)

Building models for marketing decisions

Peter S. H. Leeflang  Dick R. Wittink  Wedel, Michel  Philippe A. Naert 

Publisher: Kluwer Academic

ISBN10: 079237813X ISBN13: 9780792378136 DDC: 658.8/02