Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)
Full Title: | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) |
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ISBN: | 9811088187 |
ISBN13: | 9789811088186 |
Authors: |
Dolnicar, Sara Grün, Bettina Leisch, Friedrich |