Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes In New Product Development
Full Title: | Why-smart-companies-do-dumb-things-avoiding-eight-common-mistakes-in-new-product-development |
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ISBN: | 1615921788 |
ISBN13: | 9781615921782 |
List Price: | USD $10.19 |
Authors: |
Calvin L. Hodock |