Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing)
Full Title: | Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing) |
---|---|
ISBN: | 1601981562 |
ISBN13: | 9781601981561 |
List Price: | USD $75.00 |
Authors: |
Kumar, V. |