Brand Equity & Advertising

Full Title: Brand Equity & Advertising Advertising's Role in Building Strong Brands
ISBN: 1317759826
ISBN13: 9781317759829
List Price: USD $220.00
Authors: David A. Aaker
Alexander L. Biel

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This is an excerpt from the ISBNdb database. Need more data? Get a FREE 7 day trial and get access to the full database of over 35 million books and all API data points including title, author, publisher, publish date, binding, pages, list price, and more.

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