Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (Routledge Interpretive Marketing Research)
Full Title: | Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (Routledge Interpretive Marketing Research) |
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ISBN: | 1317386051 |
ISBN13: | 9781317386056 |
List Price: | USD $69.95 |
Authors: |
Hirschman, Elizabeth C. |
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