The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Full Title: | The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) |
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ISBN: | 0749465166 |
ISBN13: | 9780749465162 |
List Price: | USD $26.99 |
Authors: |
Kapferer, Jean-Noël |
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