Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Full Title: | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity |
---|---|
ISBN: | 0743249380 |
ISBN13: | 9780743249386 |
List Price: | USD $19.98 |
Authors: |
Aaker, David A. |
Related ISBNs