Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Full Title: | Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising |
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ISBN: | 0471718378 |
ISBN13: | 9780471718376 |
List Price: | USD $29.95 |
Authors: |
Jaffe, Joseph |