There's No Business That's Not Show Business: Marketing in an Experience Culture
Full Title: | There's No Business That's Not Show Business: Marketing in an Experience Culture |
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ISBN: | 0130471194 |
ISBN13: | 9780130471192 |
List Price: | USD $24.95 |
Authors: |
Schmitt, Bernd H. Rogers, David L. Vrotsos, Karen |
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