The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Full Title: | The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success |
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ISBN: | 0071494413 |
ISBN13: | 9780071494410 |
List Price: | USD $36.00 |
Authors: |
Knapp, Duane |
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