Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Full Title: | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant |
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ISBN: | 1591396190 |
ISBN13: | 9781591396192 |
List Price: | USD $19.73 |
Authors: |
W. Chan Kim Renee Mauborgne |
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