Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Full Title: | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity |
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ISBN: | 1439188831 |
ISBN13: | 9781439188835 |
List Price: | USD $37.99 |
Authors: |
Aaker, David A. |
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