Managing Brand Equity: Capitalizing on the Value of a Brand Name

Full Title: Managing Brand Equity: Capitalizing on the Value of a Brand Name
ISBN: 1439188386
ISBN13: 9781439188385
List Price: USD $37.99
Authors: Aaker, David A.

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This is an excerpt from the ISBNdb database. Need more data? Get a FREE 7 day trial and get access to the full database of over 35 million books and all API data points including title, author, publisher, publish date, binding, pages, list price, and more.

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