Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Full Title: | Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World |
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ISBN: | 0887307515 |
ISBN13: | 9780887307515 |
List Price: | USD $18.95 |
Authors: |
Allen, Frederick L. |