Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
Full Title: | Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity |
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ISBN: | 0765609320 |
ISBN13: | 9780765609328 |
List Price: | USD $67.95 |
Authors: |
Hunt, Shelby D. |
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