Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Full Title: Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
ISBN: 0131428950
ISBN13: 9780131428959
List Price: USD $34.99
Authors: Gupta, Sunil
Lehmann, Donald R.

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This is an excerpt from the ISBNdb database. Need more data? Get a FREE 7 day trial and get access to the full database of over 35 million books and all API data points including title, author, publisher, publish date, binding, pages, list price, and more.