Subject 'Marketing research -- Mathematical models -- Congresses', all books (ISBNdb.com)

1983 AMA Winter Educators' Conference
1983 AMA Winter Educators' Conference: research methods and causal modeling in marketing
edited by William R. Darden, Kent B. Monroe, William R. Dillon
Publisher: Chicago, IL : American Marketing Association, c1983.
ISBN: 0877571627 DDC: 658.83 LCC: HF5415.2

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