Brand name products -- Marketing
Referred from 118 books
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Brands
Brands meaning and value in media culture Adam Arvidsson
Publisher: London ; Routledge, 2006.
ISBN: 0203640063
DDC: 658.827
LCC: HD69
Edition: (electronic bk.)
The Olympic Games effect
The Olympic Games effect: how sports marketing builds strong brands John Davis
Publisher: Hoboken, N.J. : Wiley ; 2008.
ISBN: 0470823666
DDC: 796.0698
Edition: (pbk.)
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