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Wind, Yoram
(Yoram Wind)
Books on 'Marketing research -- Congresses':
This is the alphabetically ordered list of books of this author on '
Marketing research -- Congresses
' subject (click to see subject information and books of other authors).
Moving a head with attitude research
Moving a head with attitude research: [proceedings]
edited by
Yoram Wind
and
Marshall G. Greenberg
Publisher: Chicago :
American Marketing Association
, c1977.
ISBN: 0877570884 DDC: 658.834 LCC: HF5415.2
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