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Wind, Yoram
(Yoram Wind)
Books on 'Marketing research':
This is the alphabetically ordered list of books of this author on '
Marketing research
' subject (click to see subject information and books of other authors).
Multiattribute decisions in marketing
Multiattribute decisions in marketing: a measurement approach
[by]
Paul E. Green
[and]
Yoram Wind
. With contributions by J. Douglas Carroll
Publisher: Hinsdale, Ill.,
Dryden Press
[c1973]
ISBN: 0030919150 DDC: 658.8 LCC: HF5415.3
Behavioral models for market analysis
Behavioral models for market analysis: foundations for marketing action
[edited by]
Francesco M. Nicosia
,
Yoram Wind
Publisher: Hinsdale, Ill. :
Dryden Press
, c1977.
ISBN: 0030136164 LCC: HF5415.2
Market segmentation
by
Ronald E. Frank
,
William F. Massy
and
Yoram Wind
Publisher: Englewood Cliffs, N.J. :
Prentice-Hall
, 1972.
ISBN: 0135575796 DDC: 658.8 LCC: HF5415
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