Wind, Yoram, books on 'Marketing'

Wind, Yoram
(Yoram Wind)

Books on 'Marketing':

This is the alphabetically ordered list of books of this author on 'Marketing' subject (click to see subject information and books of other authors).

Convergence marketing
Convergence marketing: strategies for reaching the new hybrid consumer
Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther; [foreword by John Hagel]
Publisher: Harlow : Financial Times Prentice Hall, c2002.
ISBN: 0130650757

Market segmentation
by Ronald E. Frank, William F. Massy and Yoram Wind
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1972.
ISBN: 0135575796 DDC: 658.8 LCC: HF5415