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Wind, Yoram
(Yoram Wind)
Books on 'Communication in marketing':
This is the alphabetically ordered list of books of this author on '
Communication in marketing
' subject (click to see subject information and books of other authors).
Convergence marketing
Convergence marketing: strategies for reaching the new hybrid consumer
Yoram (Jerry) Wind &
Vijay Mahajan
with
Robert E. Gunther
; [foreword by John Hagel]
Publisher: Harlow :
Financial Times Prentice Hall
, c2002.
ISBN: 0130650757
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