This is the alphabetically ordered list of books of this author on
'Product management' subject
(click to see subject information and books of other authors).
The brand gym
The brand gym: a practical workout for boosting brand and business David Taylor
Publisher: Chichester, UK : Wiley, c2003.
ISBN: 0470847107
DDC: 658.827
LCC: HD69
Brand stretch
Brand stretch: why 1 in 2 extensions fail and how to beat the odds: a brandgym workout David Taylor,
Publisher: Chichester, England ; Wiley, c2004.
ISBN: 0470862114
DDC: 658.827
LCC: HD69
Edition: (cloth : alk. paper)
Brand stretch
Brand stretch why 1 in 2 extensions fail and how to beat the odds: a brandgym workout
by David Taylor
Publisher: Chichester, England ; Wiley, c2004.
ISBN: 0470862122
DDC: 658.827
LCC: HD69
Edition: (electronic bk.)