Quelch, John A., books on 'Marketing -- Management -- Case studies'

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Quelch, John A.
(John Quelch)

Books on 'Marketing -- Management -- Case studies':

This is the alphabetically ordered list of books of this author on 'Marketing -- Management -- Case studies' subject (click to see subject information and books of other authors).

Marketing management
Marketing management: text and cases
John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Publisher: Burr Ridge, IL : Irwin, c1993.
ISBN: 0256109559 DDC: 658.8 LCC: HF5415.13

Marketing management
Marketing management: text and cases
Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005.
ISBN: 0072967625 DDC: 658.8 LCC: HF5415.13 Edition: (alk. paper)

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