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Quelch, John A.
(John Quelch)
Books on 'Marketing':
This is the alphabetically ordered list of books of this author on '
Marketing
' subject (click to see subject information and books of other authors).
Administración de la mercadotecnia multinacional
Administración de la mercadotecnia multinacional: lecturas y casos
Robert D Buzzell
y
John A. Quelch
Publisher: Wilmington :
Addison-Wesley Iberoamericana
, c1992.
ISBN: 0201629488
Ethics in marketing
N. Craig Smith
,
John A. Quelch
Publisher: Homewood, IL :
Irwin
, c1993.
ISBN: 0256108943 DDC: 174.4 LCC: HF5415.122 Edition: (alk. paper)
Instructor's manual to accompany European cases in marketing management
John A. Quelch
,
Kamran Kashani
,
Sandra Vandermerwe
Publisher: Burr Ridge, Ill. :
Irwin
, 1994
ISBN: 025615810X
Readings in modern marketing
John A. Quelch
Publisher: Hong Kong :
Chinese University Press
, c2006.
ISBN: 9629962403 DDC: 658.8 LCC: HF5415
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