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Mitchell, Andrew A.
1939-
(Andrew Mitchell)
Books on 'Business Administration, Marketing':
This is the alphabetically ordered list of books of this author on '
Business Administration, Marketing
' subject (click to see subject information and books of other authors).
A Bayesian neural network model of consumer choice
Mitchell, Andrew
ISBN: 0612847691
The effect of usage situation familiarity on memory-based brand retrieval and consideration
Mitchell, Andrew A.
ISBN: 0612847713
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