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Mitchell, Andrew A.
1939-
(Andrew Mitchell)
Books on 'Advertising -- Psychological aspects':
This is the alphabetically ordered list of books of this author on '
Advertising -- Psychological aspects
' subject (click to see subject information and books of other authors).
Advertising exposure, memory, and choice
edited by
Andrew A. Mitchell
Publisher: Hillsdale, N.J. :
L. Erlbaum
, 1993.
ISBN: 0805806857 DDC: 659.1019 LCC: HF5822
Psychological processes and advertising effects
Psychological processes and advertising effects: theory, research, and applications
edited by
Linda F. Alwitt
,
Andrew A. Mitchell
Publisher: Hillsdale, N.J. :
L. Erlbaum Associates
, 1985.
ISBN: 0898595150
Psychological processes and advertising effects
Psychological processes and advertising effects: theory, research, and applications
edited by
Linda F. Alwitt
and
Andrew A. Mitchell
Publisher: Hillsdale, N.J. :
L. Erlbaum Associates
, 1985.
ISBN: 0805811877 Edition: (pbk.)
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