This is the alphabetically ordered list of books of this author on
'Brand name products' subject
(click to see subject information and books of other authors).
What's in a name?
What's in a name?: advertising and the concept of brands John Philip Jones; foreword by Don Johnston
Publisher: Aldershot, Hampshire : Gower, 1986.
ISBN: 0566026791
DDC: 658.8343
What's in a name?
What's in a name?: advertising and the concept of brands John Philip Jones; foreword by Don Johnston
Publisher: Lexington, Mass. : Lexington Books, c1986.
ISBN: 0669111422
LCC: HF5823
Edition: (alk. paper)