This is the alphabetically ordered list of books of this author on
'Advertising' subject
(click to see subject information and books of other authors).
The advertising business
The advertising business: operations, creativity, media planning, integrated communications
edited by John Philip Jones
Publisher: Thousand Oaks, Calif. : Sage Publications, c1999.
ISBN: 076191238X
DDC: 659.1
LCC: HF5813
The Advertising business
The Advertising business: operations, creativity, media planning, integrated communications
edited by John Philip Jones
Publisher: Thousand Oaks, Calif. : Sage Publications, c1999.
ISBN: 0761912398
LCC: HF5813
Edition: (pbk. : acid-free paper)
What's in a name?
What's in a name?: advertising and the concept of brands John Philip Jones; foreword by Don Johnston
Publisher: Aldershot, Hampshire : Gower, 1986.
ISBN: 0566026791
DDC: 658.8343
What's in a name?
What's in a name?: advertising and the concept of brands John Philip Jones; foreword by Don Johnston
Publisher: Lexington, Mass. : Lexington Books, c1986.
ISBN: 0669111422
LCC: HF5823
Edition: (alk. paper)
