This is the alphabetically ordered list of books of this author on
'Marketing research -- Methodology' subject
(click to see subject information and books of other authors).
Marketing research and modeling
Marketing research and modeling: progress and prospects: a tribute to Paul E. Green
edited by Yoram (Jerry) Wind, Paul E. Green
Publisher: New York, N.Y. : Springer, c2004.
ISBN: 0387243089
DDC: 658.83
Edition: (pbk. : alk. paper)
Marketing research and modeling
Marketing research and modeling: progress and prospects: a tribute to Paul E. Green
edited by Yoram (Jerry) Wind, Paul E. Green
Publisher: New York, N.Y. : Springer, c2004.
ISBN: 1402075960
DDC: 658.83
Edition: (hbk. : alk. paper)