This is the alphabetically ordered list of books of this author on
'Sales promotion' subject
(click to see subject information and books of other authors).
Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801970105
DDC: 659.1
LCC: HF5821
Edition: $29.50
Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801973694
DDC: 659.1
LCC: HF5821
Edition: (pbk.) :$19.95 (est.)
Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Malabar, Fla. : R.E. Krieger Pub. Co., 1987, c1983.
ISBN: 0894642383
DDC: 659.1
LCC: HF5821
Edition: (hard)
Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Malabar, Fla. : R.E. Krieger Pub. Co., 1987, c1983.
ISBN: 0894642618
DDC: 659.1
LCC: HF5821
Edition: (pbk.)
