Farris, Paul, books on 'Marketing research'

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Farris, Paul
(Paul Farris)

Books on 'Marketing research':

This is the alphabetically ordered list of books of this author on 'Marketing research' subject (click to see subject information and books of other authors).

Marketing metrics
Marketing metrics: 50+ metrics every executive should master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein,
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006.
ISBN: 0131873709 DDC: 658.83 LCC: HF5415.2

Marketing metrics
Marketing metrics optimizing price for profits
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363224

Marketing Metrics
Marketing Metrics measuring sales force effectiveness & channel management
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363232

Marketing metrics
Marketing metrics managing Your product Mix, pricing, sales channels & promotions
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363259

Marketing metrics
Marketing metrics optimizing price & evaluating advertising & promotion campaigns
by Paul W. Ferris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363267

Marketing metrics
Marketing metrics evaluating advertising & promotions
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363275

Marketing metrics
Marketing metrics measuring & defending marketing budgets
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363283

Marketing metrics
Marketing metrics tracking customers & market share
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363291

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