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Farris, Paul
(Paul Farris)

Books on 'Marketing -- Management':

This is the alphabetically ordered list of books of this author on 'Marketing -- Management' subject (click to see subject information and books of other authors).

The profit impact of marketing strategy project
The profit impact of marketing strategy project: retrospect and prospects
edited by Paul W. Farris and Michael J. Moore
Publisher: Cambridge ; Cambridge University Press, 2004.
ISBN: 0521840538   DDC: 658.802   LCC: HF5415.13  

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