Farris, Paul; bibliography

Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice
Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801970105 DDC: 659.1 LCC: HF5821 Edition: $29.50

Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice
Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Malabar, Fla. : R.E. Krieger Pub. Co., 1987, c1983.
ISBN: 0894642383 DDC: 659.1 LCC: HF5821 Edition: (hard)

Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice
Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Malabar, Fla. : R.E. Krieger Pub. Co., 1987, c1983.
ISBN: 0894642618 DDC: 659.1 LCC: HF5821 Edition: (pbk.)

The advertising controversy
The advertising controversy: evidence on the economic effects of advertising
Mark S. Albion, Paul W. Farris
Publisher: Boston, Mass. : Auburn House Pub. Co., c1981.
ISBN: 086569057X DDC: 659.111 LCC: HF5826.5 Edition: $19.95

Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
Publisher: Plano, Tex. : Business Publications, 1987.
ISBN: 0256037132 DDC: 659.1 LCC: HF5823

Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
Publisher: Homewood, IL : Irwin, c1991.
ISBN: 0256096899 DDC: 659.1 LCC: HF5823

Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
Publisher: Plano, Tex. : Business Publications, 1983.
ISBN: 0256029326 LCC: HF5823

Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
Publisher: Burr Ridge, Ill. : Irwin, c1994.
ISBN: 0256122725 DDC: 659.1 LCC: HF5823

Future frontiers in agricultural marketing research
edited by Paul L. Farris
Publisher: Ames, Iowa : Iowa State University Press, 1983.
ISBN: 0813805600 DDC: 630.688 LCC: HD9000.5

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Paul Farris (Other Contributor)
Publisher: FT Press
ISBN: 0273722034 Edition: Hardcover; 2009-01

Marketing Costs in Consumer Goods Industries
Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)
Robert D. Buzzell, Paul W. Farris,
Publisher: Marketing Science Inst
ISBN: 9992801824 Edition: Paperback; 1976-06

Marketing metrics
Marketing metrics: 50+ metrics every executive should master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein,
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006.
ISBN: 0131873709 DDC: 658.83 LCC: HF5415.2

Marketing metrics
Marketing metrics optimizing price for profits
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363224

Marketing Metrics
Marketing Metrics measuring sales force effectiveness & channel management
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363232

Marketing metrics
Marketing metrics managing Your product Mix, pricing, sales channels & promotions
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363259

Marketing metrics
Marketing metrics optimizing price & evaluating advertising & promotion campaigns
by Paul W. Ferris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363267

Marketing metrics
Marketing metrics evaluating advertising & promotions
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363275

Marketing metrics
Marketing metrics measuring & defending marketing budgets
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363283

Marketing metrics
Marketing metrics tracking customers & market share
by Paul W. Farris... [et al.]
Publisher: Boston, Mass. : Wharton School Publishing, 2007.
ISBN: 0132363291

Bibliography of Farris, Paul, alphabetically ordered: