Using the Web to compete in a global marketplace Browning Rockwell
Publisher: New York : Wiley Computer Pub., c1998.
ISBN: 047125262X
DDC: 658.054678
LCC: HD30.37
Edition: (pbk./online : alk. paper)
Summary:
Drawing upon years of experience doing business over the internet,
global trade expert Browning Rockwell and a powerhouse group of
contributing authors provide hundreds of ideas about planning,
budgeting, designing, building, running, and profiting from a global
business Web site. Following a fascinating and instructive overview
of what the internet revolution means for free trade, Browning lays
out a simple, easy-to-understand formula for building international
Web sites that really work and add value to your company's bottom
line.
Notes:
Includes index.
Ch. 1. Global Webtrade -- Ch. 2. Understanding Global Trade Using the
Internet -- Ch. 3. Selling Online to the World: A Case Study -- Ch.
4. Think Locally, Act Globally -- Ch. 5. Legal Factors -- Ch. 6.
Technical and Security Issues: Globalizing Your Web Site -- Ch. 7.
Expanding Relationships through Worldwide Internet Communities -- Ch.
8. The Role of Intranets and Extranets in a Global Marketplace -- Ch.
9. Global Internet Markets Survey: Statistical Data -- Ch. 10.
Creating a Trade Resource Center on Your Desktop -- Ch. 11.
Developing Global Business Leads Using the Internet -- Ch. 12. Going
on Virtual Trade Missions -- Ch. 13. The Evolution to Electronic
Commerce on the Internet -- App. A. Global Internet Markets Survey:
Regional and Country Rankings -- App. B. About the Companion Web
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