Summary:

ANA's triennial benchmarking study - Trends In Agency Compensation -
was eagerly awaited for the indispensable information it contains.
The questionnaire for the Thirteenth Edition was updated by the ANA
Advertising Financial Management committee to provide relevant data
on topics about which you are concerned such as agency profitability
and performance incentive details, along with its broad historical
perspective of industry trends over the past 40 years. The survey
results reveal continuing client gravitation toward fee-based and
performance incentive models. There has also been a significant
increase in use of "agency-specific" measurement criteria. The
research additionally found that media agency services, especially
media buying, are increasingly likely to be handled by a specialist
firm separate from the creative agency, particularly among the larger
advertisers. You will receive recent figures about incentive
compensation and media buying and planning services along with a
current snapshot of overall compensation practices. Contents Include:
About the Respondents - Method of Agency Compensation - Agency Cost
Information - Incentive Compensation - Management of Agency
Compensation Agreements - Media Agency Compensation - Global Agency
Compensation - Agency Compensation: Change and Outlook.

Book Details:

Physical Description: 65 pages
Edition Info: Paperback; 2004-10-10

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