The invisible computer: why good products can fail, the personal computer is so complex, and information appliances are the solution
In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows why and how.
Includes bibliographical references (p. -289) and index. 1. Drop Everything You're Doing -- 2. Growing Up: Moving from Technology-Centered to Human-Centered Products -- 3. The Move to Information Appliances -- 4. What's Wrong with the PC? -- 5. There Is No Magical Cure -- 6. The Power of Infrastructure -- 7. Being Analog -- 8. Why Is Everything So Difficult to Use? -- 9. Human-Centered Development -- 10. Want Human-Centered Development? Reorganize the Company -- 11. Disruptive Technologies -- 12. A World of Information Appliances -- App. Examples of Information Appliances.
- Dewey Decimal: 004.16
- Language: eng
- Physical Description: xii, 302 p. : ill. ; 24 cm.
- Edition Info: (pbk.)
- Amazon.com -- Business & Investing -- Marketing & Sales -- Advertising
- Amazon.com -- Computers & Internet -- Digital Business & Culture -- Future of Computing
- Amazon.com -- Computers & Internet -- Hardware -- PCs
- Amazon.com -- Computers & Internet -- General
- High technology industries -- Marketing
- Human-computer interaction
- Design, Industrial
- Human engineering
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