The food industry wars: marketing triumphs and blunders
Includes bibliographical references (p. -246) and index. Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.
- LCC: HD9005
- Dewey Decimal: 664/.0068/8
- Language: eng
- Physical Description: xiii, 263 p. ; 25 cm.
- Edition Info: (alk. paper)
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