The customer century
The customer century: lessons from world-class companies in integrated marketing and communications
Anders Gronstedt
Publisher: New York ; Routledge, 2000.
ISBN: 0415921996
LCC: HF5718
Edition: (cloth)
Notes:
Includes bibliographical references and index.
1. Integrating Communications in 3-D: A Bird's-Eye View -- 2. First
Dimension: Integrating External Communications -- 3. Second
Dimension: Integrating Vertical Communications -- 4. Third Dimension:
Integrating Horizontal Communications -- 5. An Integrated Case Study:
Delivering Results Overnight -- 6. Integrating Communications
Professionals: From Support Function to Business Driver -- 7.
Integrating High-Tech and High-Touch: From the World Classroom into
the Customer Century.
Click on a subject to see other books listed with the same
subject or to drill down into components of the subject -- such as
geographical locations, dates and so on.
We query many merchants so that you can instantly
compare prices and
availability. You can even check historic prices and subscribe
for notifications. For a manual check, clicking on a link will open a
new window with a search for this book on the merchant's site of your
choice.
