The complete guide to publicity
The complete guide to publicity: maximize visibility for your product, service, or organization Joe Marconi
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999.
ISBN: 0844200913
DDC: 659
LCC: HM263
Edition: (pbk.)
Notes:
Includes bibliographical references (p. 229) and index.
Ch. 1. Publicity: Definitions and Distinctions -- Ch. 2. Form and
Substance -- Ch. 3. Different Strokes: Understanding Media -- Ch. 4.
Creating Opportunities -- Ch. 5. Great Expectations -- Ch. 6. Notes
from the Field -- Ch. 7. A Crash Course in Publicity.
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