The 22 immutable laws of branding
The 22 immutable laws of branding: how to build a product or service into a world-class brand Al Ries, Laura Ries
Publisher: New York : HarperBusiness, c2002.
ISBN: 0060007737
LCC: HD69
Notes:
"This edition combines The 22 immutable laws of branding and The 11
immutable laws of Internet branding, with added illustrations and
text."
Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of
internet branding.
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