The 18 immutable laws of corporate reputation
The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset Ronald J. Alsop
Publisher: New York : Free Press, c2004.
ISBN: 074323670X
DDC: 659.2
LCC: HD59.2
Edition: (hbk.)
Notes:
"A Wall Street journal book".
Includes bibliographical references and index.
Pt. 1. Establishing a Good Reputation -- Law 1. Maximize Your Most
Powerful Asset -- Law 2. Know Thyself - Measure Your Reputation --
Law 3. Learn to Play to Many Audiences -- Law 4. Live Your Values and
Ethics -- Law 5. Be a Model Citizen -- Law 6. Convey a Compelling
Corporate Vision -- Law 7. Create Emotional Appeal -- Pt. 2. Keeping
that Good Reputation -- Law 8. Recognize Your Shortcomings -- Law 9.
Stay Vigilant to Ever-Present Perils -- Law 10. Make Your Employees
Your Reputation Champions -- Law 11. Control the Internet Before It
Controls You -- Law 12. Speak with a Single Voice -- Law 13. Beware
the Dangers of Reputation Rub-off -- Pt. 3. Repairing a Damaged
Reputation -- Law 14. Manage Crises with Finesse -- Law 15. Fix It
Right the First Time -- Law 16. Never Underestimate the Public's
Cynicism -- Law 17. Remember - Being Defensive Is Offensive -- Law
18. If All Else Fails, Change Your Name.
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