Richard Denny is the 'godfather of salesmanship' and author of the
classic sales text "Selling to Win." As an inspirational business
speaker he has helped thousands of salespeople become high flyers.
Now his vast knowledge and experience is distilled in this concise
new title. "Successful Selling Skills "is valuable reading for both
those new to sales and those who need to refresh their skills. In his
distinctive, accessible style Denny analyzes the key aspects of
selling, such as developing the right attitude and motivation,
displaying product knowledge, identifying Unique Selling
Propositions, the classic sales presentation, negotiating, handling
objections and closing a sale.
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