Soap, sex, and cigarettes
Soap, sex, and cigarettes: a cultural history of American advertising Juliann Sivulka
Publisher: Belmont, CA : Wadsworth, c1998.
ISBN: 0534515932
DDC: 659.10973
LCC: HF5813
Notes:
Includes bibliographical references (p. [429]-435) and index.
Historical overview -- 1492-1880 The beginnings -- Early American
advertising -- 1880-1900 Selling the goods -- 1900-World War I The
rise of a consumer economy -- Modern American advertising --
1920-1929 The roaring Twenties -- 1930-1945 The Depression and World
War II -- 1945-1960 The postwar boom -- Contemporary American
advertising -- 1960-1975 The creative revolution -- 1975-1990 From
positioning to image building -- 1990s and beyond the media
revolution.
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